London Bus Pal Shop
This privacy policy explains how we collect, use, and protect your information when you use the London Bus Pal merchandise shop website (shop.buspal.app).
London Bus Pal Shop is operated by Mulder Digital Ltd (company number 11763023).
Our contact details:
Address: 2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE
Email: shop@buspal.app
Information We Collect
Information You Provide
- Order information: Name, delivery address, billing address, email address, and phone number when you place an order
- Payment information: Payment card details (processed securely by our payment providers)
- Account information: Email address and password if you create an account
- Contact information: When you contact us with questions or feedback
- Marketing preferences: Your choices about receiving promotional emails
Information Collected Automatically
- Device information: IP address, browser type, operating system, device identifiers
- Usage information: Pages visited, products viewed, time spent on site, referring websites
- Shopping behaviour: Items added to basket, purchase history, abandoned baskets
- Technical data: Website performance, error reports, and diagnostic information
Cookies and Similar Technologies
We use cookies and similar technologies to:
- Remember items in your shopping basket
- Keep you logged in to your account
- Remember your preferences and settings
- Analyse website traffic and user behaviour
- Display relevant advertisements
- Prevent fraud and enhance security
You can control cookie settings through your browser, but disabling certain cookies may affect website functionality.
How We Use Your Information
We use your information to:
- Process orders: Fulfil your merchandise orders and manage deliveries
- Payment processing: Securely process payments and prevent fraud
- Customer service: Respond to your questions, handle returns, and provide support
- Account management: Maintain your customer account and order history
- Marketing: Send promotional emails about new products and offers (with your consent)
- Website improvement: Analyse usage patterns to improve our shop experience
- Legal compliance: Meet our legal and regulatory obligations
Legal Basis for Processing
- Contract performance: Processing orders, payments, and deliveries
- Legitimate interests: Website operation, fraud prevention, and business analytics
- Consent: Marketing communications and optional features
- Legal obligation: Tax records, consumer protection, and regulatory compliance
Information Sharing
We share information with trusted service providers who help us operate the shop:
Essential Service Providers
- Print-on-demand partners (Printful): For product manufacturing and order fulfilment
- Payment processors: For secure payment processing
- Shipping providers: For delivery services
- Web hosting services: For secure website operation and data storage
- Email services: For order confirmations and customer communications
- Analytics providers: For website performance and user behaviour analysis
We may also share information:
- To protect our rights, property, or safety
- To investigate fraud or security issues
- If required by law or legal process
- With your explicit consent
Some of our service providers may process data outside the UK/EU. We ensure appropriate safeguards are in place to protect your information during any international transfers.
Your Rights
Under UK data protection law, you have the right to:
- Access your data: Request a copy of the personal information we hold about you
- Correct your data: Ask us to update any incorrect information
- Delete your data: Request deletion of your personal information
- Restrict processing: Limit how we use your data
- Object to processing: Stop certain uses of your data
- Data portability: Receive your data in a portable format
- Withdraw consent: Remove permission for marketing communications
To exercise these rights: Contact us at mulderdigital@gmail.com
You also have the right to complain to the Information Commissioner’s Office (ICO) if you’re not satisfied with our response.
Data Retention
We keep your information only as long as necessary:
- Order information: 7 years for tax and accounting purposes
- Account data: Until you request deletion or close your account
- Marketing data: Until you unsubscribe or request removal
- Website analytics: 26 months (standard Google Analytics retention)
Data Security
We implement appropriate technical and organisational measures to protect your information, including:
- SSL encryption for data transmission
- Secure payment processing systems
- Regular security updates and monitoring
- Access controls and staff training
Whilst we work hard to protect your data, no system is completely secure.
Your Choices
- Marketing emails: Unsubscribe using the link in any email or contact us
- Cookies: Control settings through your browser preferences
- Account deletion: Contact us to delete your account and associated data
- Data correction: Update your information in your account or contact us
Geographic Scope
This policy applies to users of the London Bus Pal merchandise shop. While our products may be available internationally, this shop is designed primarily for UK customers and operates under UK data protection law.
Changes to This Policy
We may update this privacy policy to reflect changes in our practices or legal requirements. We will post updates on this page and may notify you of significant changes via email.
Contact Us
If you have questions about this privacy policy or our data practices:
Email: shop@buspal.app
Address: Mulder Digital Ltd, 2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE
By using the London Bus Pal Shop, you consent to the collection and use of information as described in this privacy policy.